Repurposing: How To Transform A Single Video Into Multiple Pieces Of Content [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Photo:GettyThe problem with that one awesome video you just finished making to promote your brand is that it’s just one awesome video. You need more. The “rule of sevenThat’s why successful marketers think beyond just the one video they are making. Even before the creative brief, they’re already considering ways that everything contributing to the video can be efficiently repurposed. Here are some suggestions.Slice And DiceMost consumers surveyed don’t finish watching videos they think are too long. But how long is too long, especially when you consider that Facebook will allow you to post a video up to four hours in length?I see many marketing videos at about two minutes in length. We’re seeing these lengths continue to shorten because of social media. Industry statistics say that successful in-feed videos tend to be between15 and 90 secondsHow can you extract shorter videos from your original to reach audiences on social media platforms? You might get lucky with a natural break, but
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