Scrolling Through the Rise, and Takeover, of Instagram [The New York Times]
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Source: The New York Times
NO FILTERThe Inside Story of InstagramI was not excited to review a book about Instagram. Sure, I’m glued to the app; right now those pictures of dogs and babies and my friends’ home-cooking are my main source of quiet pleasure in these miserable times. But it didn’t feel like the moment for a list of reasons — as so many books in this genre are — of why this app was bad for me, and for the world.Then I started reading.Written by the San Francisco-based Bloomberg reporter Sarah Frier, “No Filter” has a deceptively simple goal: “to bring you the definitive inside story of Instagram,” a photo-sharing app one billion of us use every single month.But in fact — and happily — this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of
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