Seven Creative Things To Do When Your Marketing Budget Is Cut [Forbes]
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Source: Forbes
Photo:GettyThere are many situations that could lead to company budget cuts. A company’s marketing spend is often one of the first areas to get reduced when times are tough. However, decreasing spending may not always be the right thing to do. In fact,Harvard ReviewfoundIt can be difficult to continue spending on marketing activities when there’s just no cash flow. This is the time to flex your creativity and find ways to help make your marketing dollars go farther. Here are some ideas:1. Leverage your employees.Look internally, and you may discover special talents of your employees that can reduce vendor fees. Some modern hobbies that can help a marketing team include photography, graphic design, social and influencer marketing, creative writing, and blogging.Your loyal employees and stakeholders may also have networks of potential customers. Ask them to share your messages on social media, forward your emails and refer friends who may need your product or service.2. Explore partner
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