Authentic Brands Group Taps Google Cloud and Gemini to Power the Future of Brand Building with AI [Yahoo! Finance]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Yahoo! Finance
NEW YORK Jan. 11, 2026 /PRNewswire/ -- Today at NRF 2026: Retail's Big Show, Google Cloud and Authentic Brands Group (Authentic), a global brand development and licensing platform, announced a strategic partnership leveraging Google's Gemini and Google Cloud's Vertex AI platform to supercharge collaboration and creativity across the organization. As the owner of more than 50 global brands generating over $32 billion in retail sales across 150 countries, Authentic is uniquely positioned to leverage AI to be faster, stronger, and more profitable. To realize that opportunity, Authentic built a proprietary AI platform, Authentic Intelligence, harnessing Google Cloud's Vertex AI platform as a core component of its technology stack. "Authentic Intelligence empowers our teams to create and grow our business with the entrepreneurial spirit our company was built on: independence, hustle and excellence," said Adam Kronengold, chief digital officer, Authentic. "Building our Authentic Intell
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