The Changing Landscape Of E-Tail: Rethinking E-Commerce Strategy For 2024 [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Gone are the days of traditional PR and glitzy paid advertising. Sure, pretty magazine pictures still capture people's attention, and an endorsement by Oprah is still the holy grail for success. However, when it comes to precious marketing dollars and the time your team spends to build your business, there are a lot of options on the marketing menu. So, which direction should a small-to-midsize e-commerce company take on the road map to success? That depends, as the way people shop online may drastically change in 2024. Increased Competition To Be Seen And Heard Online Online retail shopping currently accounts for 20% of the world's retail sales. This equals more than , according to Insider Intelligence. Getting seen and heard takes strategy. Many small-to-midsize e-tailers have found that targeted campaigns should of paid advertising, and into the marketing mix. In fact, without paid ads, getting found in online searches is becoming increasingly challenging. It would be like h
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- As Google's antitrust trial wraps, DOJ seeks sanctions over missing messages [Verge, The]Verge, The
- Google Takes Questions Over Ads as US Trial Comes to a Close [BNN Bloomberg (Canada)]BNN Bloomberg
- Google, U.S. Justice Department make final arguments about whether search engine is a monopoly [Financial Post (Toronto, Ontario, Canada)]Financial Post
- 4 Little-Known Tools That Can Make or Break Your Small Business [Yahoo! Finance]Yahoo! Finance
- DXYZ And The Fakers Dozen, 13 Stocks With Huge Downside Risk [Seeking Alpha]Seeking Alpha
GOOG
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- 4/25/24 - Beat
GOOG
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- 5/3/24 - Form 4
- 5/3/24 - Form 4
- 5/3/24 - Form 4
- GOOG's page on the SEC website