DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA [Yahoo! Finance]
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Source: Yahoo! Finance
cost-effective outcomes, all in a single integrated platform for dentsu's media clients across Carat, dentsu X and iProspect NEW YORK March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying. Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months. "As the industry looks for scalable solutions to cookie deprecation and cost-efficient media addressability, we could not be more excited to bring this solution to market. With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven
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