Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say [Business Insider]
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Source: Business Insider
Equativ recently sold a majority stake to a PE firm, aiming to fund acquisitions and grow in the US. French adtech company Equativ is nearing a deal to acquire fellow adtech firm Sharethrough, according to multiple people familiar with the matter. These people asked for anonymity to discuss private deal talks. Their identities are known to Business Insider. The talks are at an advanced stage, the people said, though they added that an agreement had not yet been finalized. The size and structure of the deal couldn't be learned and is still subject to change. An Equativ-Sharethrough tie-up would give the combined company more scale in the supply-side platform space, where competitors include Google, publicly traded adtech companies Magnite and PubMatic, and private firms such as TripleLift and Index Exchange. An SSP helps publishers connect their inventory to ad buyers. Equativ CEO Arnaud Creput said the company wouldn't comment on rumors. Sharethrough declined to comment.
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