Further and Behr Paint Company Win New Product of the Year Award for Collaboration on ChatHUE™ [Yahoo! Finance]
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Source: Yahoo! Finance
Atlanta, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Further , a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, announced it has been named a winner in the New Product of the Year category at the 2025 BIG Awards for Business for its work with Behr Paint Company on ChatHUE™, a new paint color selection generative AI tool. This recognition highlights Further's commitment to innovation and its contributions to advancing artificial intelligence that unlocks better business impact. Consumers have historically faced challenges narrowing in on the right paint color for their projects. Behr's color experts worked closely with Further to build a new color selection tool, which is built on Google Cloud and based on Behr's extensive proprietary color data. The tool seamlessly guides customers through the color selection process and brings color expertise directly to the consumer, with curated recommendations informed by data-driven market
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