Gap adopts AI technologies for ‘simpler' online shopping experience [Yahoo! Finance]
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Source: Yahoo! Finance
Protocol, enabling greater ease in conversational and agent-based e-commerce transactions. Through the use of Google Cloud's unified data, AI-focused architecture, and structured governance, Gap claims to apply AI throughout its operations. This approach positions intelligence as a core component of its “operating model” rather than a side initiative. Gap chief technology officer Sven Gerjets said: “We are not pursuing AI for novelty. These partnerships are about solving real customer problems - helping shoppers feel confident about fit and making it easier to complete a purchase. They also reflect the holistic AI strategy we've built to scale intelligence across the enterprise in a disciplined way that drives measurable value over time.” By integrating Bold Metrics' predictive fit technology into its AI-driven shopping platforms, Gap offers customers with personalised size recommendations during conversational interactions, rather than using traditional size charts. This inte
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