Google Takes Questions Over Ads as US Trial Comes to a Close [BNN Bloomberg (Canada)]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: BNN Bloomberg
Yet despite frequent pointed questions to both sides, the Obama-appointed federal judge gave few hints about what he plans to decide. Antitrust enforcers allege that Alphabet's Google has illegally maintained a monopoly over online search and related advertising. On Thursday and Friday, Mehta went over the exclusive multibillion-dollar deals Google has struck with Apple Inc. and others to be the default search engine on mobile phones and browsers. Then the judge turned to the lucrative advertising business Google runs by placing ads in search queries and the government's view that the company's dominance has allowed it to raise prices on advertisers without consequences. The closing arguments come six months after testimony ended last November, in order to give the judge time to review the evidence. The case is the first antitrust trial pitting the federal government against a US technology company in more than two decades. Mehta is expected to issue a decision later this year on
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