How companies should respond to Gaza protests [Globe and Mail, The (Toronto, Canada)]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Globe and Mail, The
It is not about whether or not a company agrees with a cause. It is about the fact companies are not – or should not be – platforms for social or political grandstanding. Leaders need to remember that and remind their stakeholders of it. Besides, there's no shortage of other platforms people can use to air grievances or proffer arguments. Beware of taking the conciliatory stance. Look what happened at Columbia, where pandering to the protesters led to an escalation of the problem, with agitators barricading themselves in a campus building before being arrested during a police raid. Add to that the professionalization of protesters. Many universities are reporting that the majority of those involved in campus demonstrations are not students or faculty at all, but rather professional protesters hired by partisan groups and individuals bent on making political hay. Escalation is their objective – and they are incented to do it. If you are looking for guidance, Google's posture is
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