How Nonprofit Organizations Can Boost Donations Via Social Media [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Amidst the COVID-19 crisis and now in its aftermath, nonprofit organizations have faced onerous financial burdens. Nonprofits rely on donations to survive, and fundraising became even more challenging during the pandemic. Sadly, this is still true post-pandemic due to economic factors such as inflation, high interest rates, and countless layoffs. in December 2020 that fundraising was down 18% compared to prior years. In November 2023, The Washington Post explaining that The Salvations Army's fundraising efforts were still not as successful as pre-pandemic in 2019. PROMOTED Social media offers additional ways for nonprofits to achieve their fundraising and marketing goals. People became more comfortable utilizing their digital devices and social media during the pandemic. , the average daily time spent on social media worldwide is 143 minutes. Nonprofits can capitalize on this by targeting a captive audience for engagement. If you run a nonprofit, here is how to take advantage
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