It's getting harder to avoid commercials: Amazon joins other streamers with 'pause ads' [USA TODAY]
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Source: USA TODAY
to viewers in its lowest-cost tier, Amazon announced plans to switch up the way it dishes out advertisements. This includes plans to roll out interactive ads visible when a show is paused and shoppable carousel ads that will play during regularly scheduled commercial breaks. “We are developing innovative experiences to help brands better engage with customers,” said Alan Moss, vice president of global ad sales for Amazon Ads, in a Tuesday blog post. Streamers' push for profit The announcement comes as media companies begin to lean more heavily on advertisements as a way to make their streaming units profitable. The basic ad-supported tier costs $8.99 per month, or $14.99 per month as part of Amazon Prime . To watch without ads, viewers need to pay an extra $2.99 per month. Other streaming services have already launched pause ads, including Hulu and Peacock . But it's not just streaming companies that see profit potential; YouTube recently started testing out pause ads on sma
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