Mobile-marketing startup Tappa raised $4.9 million to help brands build more engaging apps. Here's the pitch deck it used. [Business Insider]
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Source: Business Insider
Tappa's SDK for branded mobile keyboards aims to boost app engagement and drive traffic. Big privacy moves from Apple and Google have made it harder for marketers to measure and track campaigns over the past few years. Mobile-marketing firm Tappa wants to help brands with some of those problems by driving traffic and engagement within mobile apps. The firm is pitching a software-development kit, or SDK, that app publishers can use to create branded mobile keyboards in their apps. Tappa raised $4.9 million in a seed round of funding led by Alicorn Venture Partners to expand its products and hire for sales and tech talent, said CEO Leo Giel. The startup plans to begin raising its Series A round early next year, he said. The branded keyboards use deep linking to drive people to specific parts of an app. Brands can create their own custom icons and images that appear on the keyboards when someone uses an app, which can help consumers remember the brand, Giel said. For example, a
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