Netflix is going to stop telling the world how many subscribers it has. Why? [Business Insider]
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Source: Business Insider
But Netflix says those numbers no longer reflect its real value. Will Wall Street go for that? For years, Netflix investors cared about one thing more than anything else: Go-go growth, which they measured by the number of subscribers the streaming company signed up. Now, those investors are going to have to live without that data. Starting next year, Netflix will stop releasing subscriber statistics on a regular basis, the company announced. Instead, it said in an investor letter, it will "announce major subscriber milestones as we cross them." It's a major shift in how the company interacts with Wall Street. And it comes on the same day that the company announced a huge boost in subscribers: Netflix said it added 9.3 million paying users in the last quarter — about 4 million more than the average Wall Street forecast. What's the rationale for the change? Netflix says it's because it no longer thinks subscriber growth is a good way to understand the company's progress — s
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