Reddit plans to unify its search interface as it looks to become a search engine [TechCrunch]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: TechCrunch
Google has tried to integrate results from Reddit in its search interface , and taking notice of the trend, Reddit has been experimenting with its own AI search as well. But the company has loftier ambitions: it wants to become the go-to search engine people use. Reddit's CEO, Steve Huffman, said as much during its second-quarter conference call on Thursday: “Reddit is one of the few platforms positioned to become a true search destination. We offer something special, a breadth of conversations and knowledge you can't find anywhere else.” Huffman noted that Reddit's search function has more than 70 million weekly users, and its AI-powered Q&A product, Reddit Answers, is now used by 6 million people. Reddit Answers is currently available in a dozen countries, and the company plans to expand it globally as well as give it prominent placement in the site's interface. The company eventually wants to unify the core search function with Reddit Answers, and redesign its app to have the
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