SEO Is Dead: 3 Strategies To Win In The Age Of AI Search [Forbes]
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Source: Forbes
Traditional SEO results have collapsed , taking $74 billion in marketing budgets with it. In its place, a new AI-driven search ecosystem is emerging and the brands that master it first will capture the lion's share of traffic, while everyone else disappears from the conversation entirely. Consumers search for things as much as ever, but they simply traded search bars for chat boxes. Platforms like ChatGPT and Perplexity offer answers to users' questions that feel concise, personalized, and, ironically, human. Whereas Google felt like a search engine, LLMs provide what feels like personalized recommendations from a trusted expert. While some marketers remain stubbornly attached to the old ways of doing things (i.e., SEO), astute marketers have recognized glimmers of what may just be the most significant attention arbitrage since the invention of Google itself. “Our clients are actually seeing traffic from LLMs convert seven times higher than what they were getting from Google,”
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