Seven Basic Steps In Online Reputation Management For Corporate Brands [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Today, access to information is unlimited, and news spreads over the globe within minutes. Due to this, a business may lose face just because a defamatory article about it had been published the day before. The responsibility of building and protecting reputation lies on the shoulders of every business leader. If one wants to be prosperous, they must take good care of their reputation, especially online ones. And that's where online reputation management, or ORM, comes into play. What Is ORM? ORM stands at the confluence of marketing, PR, advertising, sociology and IT. ORM uses a set of tools to coordinate, adjust and improve the reputation of a business. The main areas where it can be applied are search engines, social media, review platforms, information sources, video channels—basically any online resource producing or distributing information. Reputation management should be done regularly. What's more, it takes time before the first results become tangible. Unfortunately,
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