The Startup Secret Weapon: Harnessing The Power Of Domain Names [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Dealing with every business is different, just like every game of chess. Each business has its own challenges and success metrics. But my experience made me realize that one thing was common in them all, and it can have the potential to make or break your startup. Why does domain matter? When you start up, every bit counts, including your product, leadership, team and physical location. However, I believe the most crucial factor is your company's domain name. PROMOTED A domain is not just your online store; it's your brand. There is a famous saying: "As you name the boat, so shall it float." Therefore, if your domain doesn't define what your business does, there is less chance that your company will stay afloat. Let me share an example. Do you remember Doorbot? Had it not been for Shark Tank, no one would. Back in 2013, Doorbot sought $700,000 for 10% equity. Even though it had over $1 million in sales in the first nine months of its existence, all the sharks rejected it. Th
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