Tesla misled customers about self-driving features, judge rules [Verge, The]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Verge, The
Tesla could be temporarily locked out of its biggest US market if it doesn't change deceptive marketing that exaggerates the self-driving capabilities of its cars, the California Department of Motor Vehicles warned on Tuesday, adopting the ruling of an administrative law judge. The DMV said Tesla's use of terms like “Autopilot” and “Full Self-Driving” to describe its advanced driver assist systems “is misleading and violates state law.” The agency ordered a 30-day suspension of Tesla's license to sell cars in the state if Tesla does not fix marketing concerns surrounding the term “Autopilot” within a 60-day window. However, the DMV decided not to impose a suspension on Tesla's manufacturing license that had been recommended by the judge, avoiding a costly shutdown during a difficult time for the electric vehicle industry as it faces falling demand following the death of EV tax credits Compliance could require a rebrand of Tesla's driver assistance software; the company currentl
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