Why Cookie Consent Is A Strategic Business Issue [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
“Yes to all cookies?” This straightforward question is used to cover all the bases when it comes to cookie consent. But data privacy laws and expectations have evolved beyond what a single checkbox can address. Regulators are implementing stricter and stricter policies that give customers granular control over how you collect and use their data. In today's privacy-aware world, customers can spot performative compliance a mile away. While some companies view cookie compliance as a burden, others see it as a chance to earn customer trust and build lasting loyalty. 4 Steps To Transform Cookie Consent Into A Business Asset While a good reputation matters, 67% of customers say reputation alone isn't enough to maintain trust. Companies must prove themselves. Enter: the trust economy, where credibility is currency, and every page, email and pop-up can make or break its worth. Here's how forward-thinking companies are transforming cookie consent from a legal obligation into a custo
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