Napleton Auto Group Ranked Highest in 2024 Auto Industry Study Measuring Response to Website Customers [Yahoo! Finance]
Group 1 Automotive, Inc. (GPI)
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Source: Yahoo! Finance
MONTEREY, Calif., May 06, 2024 BUSINESS WIRE )--Napleton Auto Group dealerships were ranked highest out of eighteen of the largest auto dealer groups for the third year in a row according to the 2024 Pied Piper PSI ® Internet Lead Effectiveness ® (ILE ® ) Study, which measured responsiveness to internet leads coming though dealer websites. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ganley dealer groups. Pied Piper submitted mystery-shopper customer inquiries to all dealerships owned by each of the eighteen dealer groups, asking a specific question about a vehicle in inventory, and providing a unique customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours. ILE evaluation of a dealership combines over 20 different measurements to create a total score ranging between 0 and 100. In this year's study, 42% of dealerships scored above 80, p
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