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Stock impact report

GoPro Betting on Discounts for the Holidays [The Motley Fool]

GoPro, Inc. - Class A (GPRO) 
Last gopro, inc. - class a earnings: 2/5 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.gopro.com
Company Research Source: The Motley Fool
There's not a lot of pricing power for GoPro. GoPro Inc 's ( NASDAQ:GPRO ) HERO7 lineup is unquestionably the best in the company's history, but it faces a lot of the same challenges GoPro has faced in the past. Volume has been falling, and customers have been very price-sensitive, which makes it tough to make a profit. It puts GoPro in a Catch-22; it must either settle for low volumes and higher margins, or reduce prices to boost volume and settle for lower margins.   If GoPro's stock is ever going to recover, it's going to need to execute on a strategy that will balance volume and price, and there doesn't seem to be an easy answer.   Image source: GoPro. Picking a path What management decided early in the holiday season was to go for the volume play, selling the GoPro HERO7 Silver, a memory card, and an accessory for $229.99 as its flagship discount. Now, it's offering the HERO7 Silver for $229.99, or $199.99 with a digital camera trade-in. Both are incred Show less Read more
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