Gap Inc. Partners With IMG to Leverage Its Iconic Brands Through Strategic Licensing
Gap, Inc. (The) (GPS)
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Source: Business Wire
Multi-Year Partnership to Focus on Highly Selective Partnerships and Collaborations That Extend Gap, Banana Republic and Janie and Jack Across New Markets, Categories and Channels of Distribution SAN FRANCISCO--(BUSINESS WIRE)--Gap Inc. (NYSE: GPS) today announced it has appointed global licensing leader IMG as its first ever multi-brand, exclusive licensing representative. Through this partnership, IMG will deliver cross-category product extensions that increase existing consumer touchpoints while engaging with and introducing new audiences around the world to Gap Inc.’s beloved and trusted portfolio of brands.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200501005417/en/IMG will first focus on Gap, Banana Republic and Janie and Jack, extending their reach and helping bring to market complementary products that embody the company’s distinct brand labels: Gap for casual, optimistic American style and expertise in elevat
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