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0 0.00430273609885261 0.00706090026478377 0.00838481906443077 0.0194174757281554 0.0180935569285084 0.0130185348631951 0.0127978817299207
Stock impact report

Groupon Taps FCB to Position the Company with Consumers and Merchants as the Destination for Local Experiences

Groupon, Inc. (GRPN) 
Last groupon, inc. earnings: 2/18 04:09 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.groupon.com/investor-relations
Company Research Source: GlobeNewswire
CHICAGO, May 18, 2021 (GLOBE NEWSWIRE) -- Experiences marketplace Groupon announced that it has selected Interpublic Group’s FCB as its global creative partner to help evolve its consumer and merchant brand perceptions. Following the company’s recent progress in expanding the types of inventory it offers from local businesses and launching a new, personalized user experience, FCB will help position Groupon in a new way –– going from an inspiration-only marketplace to a destination for local experiences––with the goal of driving engagement and purchase frequency amongst Groupon’s customers. Local experiences is a $1 trillion addressable market and Groupon is successfully executing on two strategic priorities to help it capture a greater share, drive billings growth and increase purchase frequency: expanding inventory and modernizing its marketplace. Some of the recent progress the company has made in these two areas includes:  Expanded inventory offerings to give merchants more fle Show less Read more
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