Recent Acquisitions Could Give McDonald's a Technological Edge [The Motley Fool]
Just Eat Takeaway.com N.V. - American Depositary Shares (GRUB)
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Source: The Motley Fool
Recent Acquisitions Could Give McDonald's a Technological Edge Luis Sanchez ( Tomahawk Apr , 09 at 8:7PM Famed venture capitalist Marc Andreessen commented that "software is eating the world." He was referring to how technology has made its way into all aspects of the physical world. In the case of McDonald's NYSE:MCD In recognition of the need to stay on the cutting edge, McDonald's recently acquired two tech companies that use predictive analytics and mobile software to improve the customer experience. These acquisitions will help the company stay competitive in a world where tech-enabled concepts GrubHub Image source: McDonald's. Image source: https://corporate.mcdonalds.com/corpmcd/about-us/our-business-model.html Investing in dynamic menus The first move McDonald's made was to acquire Dynamic Yield Dynamic Yield is a "personalization and decision logic technology" company. In essence, McDonald's has been using Dynamic Yield's technology to improve the way its digital menu boards
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