Three Reasons The Shake Shack-Grubhub Partnership Fell Short, And What Marketers Can Learn [Forbes]
Just Eat Takeaway.com N.V. - American Depositary Shares (GRUB)
Last just eat takeaway.com n.v. - american depositary shares earnings: 2/5 04:05 pm
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Source: Forbes
In recent restaurant news, Shake Shack’s third-quarter sale numbers The major bright side of this exclusivity deal is that Grubhub agreed to share customer data — an invaluable influx of information often withheld by restaurants’ external delivery sources. While Shake Shack hopes to fix the drop with marketing and customer loyalty, I believe there are three clear reasons the initial launch didn’t go as planned. And working as a chief marketing officer for a fast-casual burger restaurant, I see three lessons marketers can learn when looking to develop a successful brand partnership. 1. Multiple Partners And Market Saturation Grubhub was one of the first majorly successful food delivery services, founded in 2004. Now, a decade and a half later, we have newer, shinier services. New toys. New deals. An oversaturated market. To partner with just one service is already a risky decision, especially when the decision is companywide. Each major U.S. city has its own market leaders, and within
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