Blackstone's holiday video pays mocking tribute to its 1980s origins for its 40th anniversary. Watch it here. [Business Insider]
Goldman Sachs Group, Inc. (The) (GS)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Blackstone's holiday video has become a must-see on Wall Street. This year's video pays tribute to its origins with a 1980s musical number. The video is part of the firm's broader push to "humanize" itself as it reaches a wider audience. Blackstone's annual holiday video — a tongue-in-cheek Wall Street tradition — is out, and this year's edition turns its trademark self-mockery toward the firm's 40th anniversary. President Jon Gray starts the video off with a Ken Burns -style tribute to the firm's 40th anniversary, before firing the actual Ken Burns, going through a midlife crisis, and ending with a 1980s musical number. Danny DeVito makes an appearance with a half-hearted Blackstone commercial that's apparently part of his Jersey Mike's contract. Come for CEO Steve Schwarzman's jokes about picking up DJing as a hobby, a bit that featur
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