The hottest Gen Alpha obsession right now? Using parents' money for online shopping, report finds [Fortune]
Goldman Sachs Group, Inc. (The) (GS)
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Source: Fortune
members have taken up a new hobby beyond scrolling social media and watching YouTube: online shopping. Parents say their kids are spending over two hours a week, on average, shopping online, according to a new report from content moderation consultancy WebPurify, using data from market research platform Censuswife. Of over 1,000 U.S. parents surveyed, 16% said their children had an online-shopping addiction, with 22% saying kids prefer online shopping to other forms of entertainment, such as watching TV. Almost half say their kids buy themselves clothes online, followed by 32% that are interested in beauty products. “Whether we like it or not, many kids are chronically online, having grown up with the internet,” Alex Popken, vice president of trust and safety at WebPurify, told Fortune . “They have a level of digital literacy in navigating sites above and beyond what their parents have.” Gen Alpha, projected to be the largest generation in history with over 2 billion people, not
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