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Stock impact report

How your supermarket loyalty card became part of a £2bn cash-grab [Yahoo! Finance]

Goldman Sachs Group, Inc. (The) (GS) 
Last goldman sachs group, inc. (the) earnings: 4/15 07:30 am Check Earnings Report
US:NYSE Investor Relations: goldmansachs.com/investor-relations
Company Research Source: Yahoo! Finance
The streaming service's marketing tool, Spotify Wrapped, has become a popular way for users to brag about their listening habits or mourn over how their account has been hijacked by their young children. It has also proved to be a goldmine for data, allowing Spotify to connect advertisers with the right listeners. The campaign has become so successful that it has spawned a slew of copycat versions, with Britain's biggest supermarkets among those jumping on the bandwagon. The trend, based on data from loyalty programmes such as Tesco's Clubcard and Sainsbury's Nectar, highlights efforts by supermarkets to tap into the cultural zeitgeist. Yet it also exposes a deeper trend gripping retail. As supermarkets hunt for new sources of revenues in an age of rising costs and ever-narrowing margins, they have stumbled on one of their most valuable assets: data. With ecommerce on the ascendance and ad spend moving ever further online, retailers are cashing in on a treasure trove of det Show less Read more
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