Sowell Management's Erin Taylor Named CMO of the Year by ThinkAdvisor 2025 Luminaries Awards [Yahoo! Finance]
Goldman Sachs Group, Inc. (The) (GS)
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Source: Yahoo! Finance
and their clients nationwide, congratulates Erin Taylor, the firm's Senior Vice President of Marketing, on being named CMO of the Year by the ThinkAdvisor 2025 Luminaries Awards. The Luminaries, now in their fifth year, spotlight outstanding contributions from both organizations and individuals while redefining excellence in financial services. Taylor won the prestigious award for her successful efforts that reshaped the marketing approach at Sowell by centering the firm's strategy on the advisor's journey. Over the past 18 months, she led the strategic development of the JourneyForward Framework and used it as the foundation for several major initiatives: Sowell's first advisor-facing media campaign, the launch of the Independence Accelerator Program, a scalable advisor branding roadmap, and an innovative go-to-market campaign for Sowell Insurance Services. Taylor also guided the rebranding and launch of Sowell's Next Gen Investment Platform, in collaboration with key partners - Go
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