The swoosh is slipping: Why Nike's rough stretch in the stock market just even got worse [Yahoo! Finance]
Goldman Sachs Group, Inc. (The) (GS)
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Source: Yahoo! Finance
Shares have gone in the wrong direction under CEO Elliott Hill, despite turnaround efforts. When you hear the word "swoosh," you think of Nike . It's one of the most enduring logos in modern history. For decades, it's been plastered on everything. But, apparently, when investors hear "swoosh," they think of a wind gust — the sound of something getting passed by quickly. In this case that would again be Nike, the once-mighty athletic company that finds its stock in the doldrums. Wednesday was a particularly brutal day for Nike, with the company's stock dropping 16% , to its lowest closing level since 2014. The culprit was a bleak revenue forecast for the year ahead. Nike said it expects sales to decline in the current quarter, then continue to fall throughout 2026. That disappointed Wall Street analysts who were looking for positive growth, and firms ranging from Goldman Sachs to JPMorgan cut their ratings on Nike stock. The chart below shows the rise and fall of Nike over t
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Sec Filings
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- GS's page on the SEC website