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Stock impact report

The execution gap: Why 63% of corporate strategy value never materializes [Yahoo! Finance]

ZoomInfo Technologies Inc. (GTM) 
Company Research Source: Yahoo! Finance
Bad ideas succeed every single day. And the strategies that fall short don't usually fail because they're poorly conceived. Most of the time, they simply don't get executed. Plays stall, signals get missed, and teams move too slowly to catch the moment. That gap between strategy and action adds up to $2 trillion in lost revenue and wasted potential. This report from ZoomInfo unpacks the problem and what it takes to close the gap. Turning Plans into Pipeline It's the start of a new quarter. Your go-to-market (GTM) strategy is bulletproof. Your ideal customer profile is laser-focused, backed by months of research and customer interviews. The messaging resonates. The plays are documented in detail, complete with sequences, talk tracks, and success metrics. The team is trained and ready. So why is your pipeline still flat? Here's what most GTM leaders won't admit: The problem isn't what you're planning to do. It's actually getting things done. It's the execution gap: a $2 Show less Read more
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