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Stock impact report

GTM platform consolidation: What C-suite executives must know [Yahoo! Finance]

ZoomInfo Technologies Inc. (GTM) 
Company Research Source: Yahoo! Finance
Meanwhile, you're paying for ZoomInfo, Clearbit, and three other data vendors to fill the gaps between systems that don't talk to each other. Apollo.io explains what C-suite executives should understand about GTM platform consolidation before your next board meeting. Your fragmented tech stack costs three to five times more than consolidation when you account for integration fees, training time, and data sync failures Platform consolidation isn't about cutting tools; it's about eliminating the coordination tax between departments that use different systems The right consolidation strategy starts with mapping data flow, not vendor demos Successful consolidation requires executive alignment across revenue, finance, and technology before evaluating platforms The direct costs are obvious in your P&L: $50,000 for the CRM, $30,000 for the engagement platform, $40,000 for data enrichment, and another $25,000 for conversation intelligence. But those line items don't capture the real Show less Read more
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