Maidenform Launches New Magic Slimming Shapewear Collection Introducing LYCRA® FitSense™ Technology in North America
Hanesbrands Inc. (HBI)
Last hanesbrands inc. earnings: 4/30 06:30 am
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Source: Business Wire
Maidenform is the first U.S. brand to bring the lightweight, targeted support of LYCRA® FitSense™ technology to market WINSTON-SALEM, N.C.--(BUSINESS WIRE)-- Maidenform, America’s No. 1 shapewear brand owned by HanesBrands, in partnership with The LYCRA Company, has introduced the new Magic Slimming collection. The new shapewear provides innovative ultra-lightweight fabric, and targeted ultra-firm control powered by LYCRA® FitSense™ technology. This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20190315005381/en/ To promote the Magic Slimming collection launch, Maidenform and The LYCRA Company have partnered with Refinery29, a leading digital media and entertainment company for millennial women. The campaign, which highlights fail-safe looks, features social media influencer and model Aiyana Lewis wearing Maidenform Magic Slimming shapewear as part of a show-stopping evenin
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