Heineken® Launches “The Clinker” at This Year’s Coachella, to Spark New Connections Between Fans With a Simple ‘Cheers’
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
Company Research
Source: GlobeNewswire
As study reveals 97% of music fans globally believe music has the power to unite people, Heineken hits the Coachella Valley Music & Arts Festival with new tech that turns fandom into real-world connection, one beer at a time.The Clinker is a smartband that wraps around Heineken® cans and glasses, transforming every cheers into an opportunity for festival goers to spark a connection with other fans.This follows the launch of Heineken®’s Fans Have More Friends platform earlier this year, reflecting the brand’s commitment to sociability and putting fans at the heart of events across the globe. AMSTERDAM, March 30, 2026 (GLOBE NEWSWIRE) -- As part of Heineken®’s long standing sponsorship of Coachella Valley Music & Arts Festival, the brand will unveil an exciting new innovation to connect fans through a shared love of music at this year’s festival. With research revealing that 97% of music fans globally believe it has the power to unite people, and more than half (55%) admitting the
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