all® Laundry Detergent Brand Announces all® sensitive fresh™, a 2024 'Product of the Year USA' Winner [Yahoo! Finance]
HENKEL AG & CO KGAA PFD (HENOY)
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henkel.com
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Source: Yahoo! Finance
STAMFORD, Conn. April 10, 2024 /PRNewswire/ -- The makers of all® free clear—the #1 detergent brand recommended by dermatologists, allergists and pediatricians for sensitive skin—today announced a new addition to its lineup of laundry products, all® sensitive fresh™. all® sensitive fresh™ was developed with a " Spring Breeze " hypoallergenic scent, is 100% free of dyes and removes 99% of top every day and seasonal allergens*. Already receiving high praise, the new detergent was recently named a 2024 winner of the largest consumer-voted awards program centered around product innovation, Product of the Year USA —a survey of 40,000 people by Kantar—in the laundry detergent category. "The all® brand is committed to developing laundry products that meet the needs of all consumers," said Julia Galotto , Vice President of Marketing at Henkel. "While all® free clear is known to be a trusted laundry brand for people with sensitive skin, we discovered a desire from consumers to have the best
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