‘Health Canada has larger concerns’: Experts dismiss threat of crackdown on cannabis ads [Toronto Globe and Mail (Ontario, Canada)]
HEXO Corp. - Common Shares (HEXO)
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Source: Toronto Globe and Mail
‘Health Canada has larger concerns’: Experts dismiss threat of crackdown on cannabis ads HIGHLIGHTS Health Canada is more likely to issue the regulatory equivalent of a slap on the wrist for violating restrictions on cannabis advertising, experts say, with very little chance of any licence being put at risk. Quebec-based cultivator Hexo, which does run ads on Snapchat, was targeted by a short report last week claiming the company was running afoul of federal rules prohibiting cannabis promotions that can be seen by minors. Health Canada did confirm the agency is investigating the matter, but Brenna Boonstra says the worst possible penalty would not be overly severe. “Do I think we could see a licence revocation over non-compliant advertising? Probably not,” said Ms. Boonstra, director of regulatory and quality for consulting form Cannabis Compliance Inc. (CCI). “In my mind, Health Canada has larger concerns with compliance then this issue now.” Story continues below advertisement T
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