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Stock impact report

Why generative AI went from risk to business imperative at U.S. companies [Fortune]

Helios Technologies, Inc. (HLIO) 
Last helios technologies, inc. earnings: 2/24 04:15 pm Check Earnings Report
Company Research Source: Fortune
Good morning. Just three years ago, most companies treated generative AI like an uncertain curiosity. Today, it's hard to find a Fortune 500 company that isn't rethinking core processes to leverage it—momentum that's only accelerating as 2026 approaches. Recommended Video Leaders are no longer debating whether generative AI will matter; they are racing to determine how to operationalize it. That shift was the topic of my conversation with Wharton marketing professor Stefano Puntoni, co-director of the Wharton Human-AI Research (WHAIR) initiative. Puntoni noted that generative AI adoption is progressing at an eye-opening pace. “I don't think there's any company that now says, ‘Generative AI isn't for us,'” he said. The third annual WHAIR study , conducted with GBK Collective, underscores this acceleration, Puntoni told me. A survey of 800 senior leaders in finance, IT, HR, and other functions at U.S. companies with more than $50 million in annual revenue found that 88% expect to Show less Read more
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