ITG's Storyteq adds Adobe Firefly Services to its suite of AI tools [Yahoo! Finance]
Haleon plc American Depositary Shares (Each representing two Ordinary Shares) (HLN)
Company Research
Source: Yahoo! Finance
Firefly Services enhances Storyteq's existing AI capabilities, giving users seamless access to Adobe's creative and generative AI models. ITG CEO Andrew Swinand comments, "As Storyteq becomes a foundational backbone to enable AI content management and automation, this integration with Adobe allows Storyteq users to incorporate Firefly Services' generative AI capabilities and models to deliver a seamless experience. "Adobe's acknowledged strength in generative AI gives Storyteq users another great tool out of the box to help create better content faster, more cost-effectively and at scale." ITG's proprietary Halo Intelligence will be paired with Adobe Firefly's generative AI and creative capabilities to help suggest the most effective content to engage customers with AI data analysis. Says Swinand, "Pairing Halo Intelligence with gen AI models such as Firefly means users are not only able to create more content for less but also create content that is optimized and personalize
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HLN
Sec Filings
- 1/8/26 - Form 6-K
- 1/6/26 - Form 6-K
- 1/2/26 - Form 6-K
- HLN's page on the SEC website