Omnichannel Advertising Leader Skai Announces Winners of Its 2024 ShopAble Media Awards [Yahoo! Finance]
Haleon plc American Depositary Shares (Each representing two Ordinary Shares) (HLN)
Company Research
Source: Yahoo! Finance
SAN FRANCISCO April 12, 2024 /PRNewswire/ -- Skai , the omnichannel advertising platform uniquely focused on walled garden media, just announced the winners of its 2024 ShopAble Media Awards, which honor consumer goods and retail brands and agencies for their their exceptional use of Skai solutions and driving impressive business results. This year's awards boasted more categories than ever before and a record number of entrants from around the world competing for recognition for their outstanding work. With third-party cookie deprecation looming, digital advertising is undergoing a transformation. Consumers are now in control, and retailers' first-party data is taking center stage. However, the concept of treating retail media as a standalone channel is already becoming outdated; industry leaders prefer to manage it as part of a holistic commerce media strategy that is full-funnel and omnichannel by nature. In fact, omnichannel retail media ad spending is expected to grow an expon
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Sec Filings
- 5/1/24 - Form 6-K
- 5/1/24 - Form 6-K
- 5/1/24 - Form 6-K
- HLN's page on the SEC website