Ducati expands into off-road motorcycles with a premium twist. Is it a formula for a spin-off? [Yahoo! Finance]
Honda Motor Company, Ltd. (HMC)
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Source: Yahoo! Finance
“I grew up riding dirt bikes when I was a kid,” Jason Chinnock, Ducati North America CEO, told Yahoo Finance. “When we were looking at how we expand the Ducati brand ... we saw this as an opportunity to bring a lot of the expertise that we know from a professional and racing level to the market, but in a package that actually reaches out to a whole new group of people.” The Ducati Desmo450 MX off-road bike. · Ducati Ducati, which is owned by Volkswagen ( VOW3.DE ), has a simple recipe with the Desmo450 MX: a motocross style of bike (or dirt bike), but add the best race components. Plus, a trick 1-cylinder engine coupled with Ducati's high-performance Desmo valve system. This being Ducati, the bikes aren't cheap, with a starting price of $11,495, a 20% or more premium compared to other competitors. But that's almost considered entry level for the brand; a top-of-the-line Panigale V4 R hits an eye-watering $50,000. Chinnock believes most Americans get their start on dirt bike
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