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Stock impact report

Looking new car under $40K? Check out the 5 most affordable brands [USA TODAY]

Honda Motor Company, Ltd. (HMC) 
Last honda motor company, ltd. earnings: 2/7 03:16 am Check Earnings Report
US:NYSE Investor Relations: world.honda.com/investors
Company Research Source: USA TODAY
Which used EVs are most affordable in 2026? Only five major car brands averaged sales prices under $40,000 in the United States in March 2026, as new car prices continue to rise and car shoppers feel the pinch. Car shoppers paid an average of $49,275 for new cars in March 2026 , according to Cox Automotive's Kelley Blue Book. The average February price for new cars was down 0.1% from February 2026's average of $49,353, according to the group. Cox also said automakers' average manufacturer's suggested retail price, or asking price, was $51,456 in March 2026, which the group said was 3.9% higher than the average sticker price was in February 2025. Average incentives rose to 7.2% of the median transaction price, which amounts to a typical discount of $3,547.80. February's average incentives were 6.9% of that month's average transaction price. Erin Keating, executive analyst at Cox Automotive, said car buyers are still opting for larger, more expensive cars despite their concer Show less Read more
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