Will 2019 Be Fitbit's Best Year Yet? [The Motley Fool]
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Source: The Motley Fool
The wearables specialist is finally getting things right. Fitbit ( NYSE:FIT ) has had a hard time on the market since it went public in 2015 . The company made its stock market debut at the height of the fitness tracker boom, but a change in consumer preference toward smartwatches has ensured a steady decline in its fortunes over the past three years. FIT data by YCharts . Fitbit's late entry into the smartwatch game, as well as rising competition from the likes of Apple and others, has kept it from making a roaring comeback. However, there are signs that the wearables specialist could have a breakthrough year in 2019, as it has started climbing the smartwatch ladder. Image source: Fitbit. Back on track Fitbit launched its first smartwatch toward the end of 2017. The Ionic jump-started the company's turnaround by boosting its average selling prices and bringing new users into the ecosystem. But the Ionic smartwatch was priced close to App
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