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Stock impact report

Dell revives XPS brand with new laptops to boost PC market share [Yahoo! Finance Canada]

HP Inc. (HPQ) 
Last hp inc. earnings: 2/24 04:05 pm Check Earnings Report
US:NYSE Investor Relations: h30261.www3.hp.com
The company on ?Monday unveiled its thinnest laptops yet, XPS 14 and XPS 16, with plans to launch an ?even lighter XPS 13 later this year. The announcement at the annual Consumer Electronics Show in Las Vegas marks a U-turn for Dell following "very broad" feedback from its partners. "I owe you an apology today. We didn't listen to you. You were right on branding," ?Dell Chief Operating Officer Jeff ?Clarke said in a media briefing. Launched in the 1990s, XPS helped Dell carve a share of the consumer market after years of ?targeting businesses. But the company shifted its strategy last year to sell models under "Dell," "Dell Pro," and "Dell Pro Max" names. With the revival, Dell aims to boost its position in the premium segment ?amid rising competition from rivals such as HP Inc and Lenovo. Limited configurations of ?the first two models will go on sale in the U.S. and Canada on Tuesday, with the XPS 14 starting at $2,049.99 and the XPS 16 at $2,199.99. The two models will Show less Read more
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