Ferrari enters new title partnership with HP [Yahoo! Finance]
HP Inc. (HPQ)
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Source: Yahoo! Finance
Ferrari hasn't had a title sponsor since the Mission Winnow deal that ran until the end of the 2021 season, but will add HP to its name with immediate effect. The partnership with the information technology company is a multi-year deal that the team is describing as “historic”, with the global collaboration also involving changes of identity for the teams Esports and F1 Academy entries. The agreement is understood to be one of the biggest title partnership deals on the current F1 grid, and while the HP logo will be carried on the car and driver overalls, there will also be a one-off special livery for Miami next weekend, that will be unveiled as part of a joint event between Ferrari and HP. “Our founder passed on to us his continuous will to progress,” Ferrari CEO Benedetto Vigna said. “From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation. “In HP w
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HPQ
Earnings
- 2/28/24 - In-Line
HPQ
Sec Filings
- 4/25/24 - Form 8-K
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