‘Change agent' Caitlin Clark prompts advertiser free-for-all: ‘She's jump-started a new era of basketball, and she's propelling women's sports forward' [Fortune]
H&R Block, Inc. (HRB)
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Source: Fortune
Throughout her final college season, fans lined up to watch Clark lead the University of Iowa Hawkeyes to the women's NCAA Tournament championship game for the second year in a row, and games repeatedly smashed viewership records When Clark declared for the WNBA draft in early March, prices for tickets to see the Indiana Fever, the team with the first pick in the draft, shot up . The Las Vegas Aces moved their July matchup against the Fever to a venue with nearly twice as many seats, and the CMO of the W said broadcasters were “ scrambling ” for the rights to Fever games this season. Not long after, the league announced that 36 of the Fever's 40 regular season games would air on national TV. Then there's her NIL value. Clark, who became the all-time NCAA Division I scorer last month, had the fourth highest NIL valuation of any college athlete at the end of her time playing for Iowa, at $3.4 million, according to college sports outlet On3 's NIL 100 list. She's already worked with
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HRB
Earnings
- 2/6/24 - Beat
HRB
Sec Filings
- 2/23/24 - Form 144/A
- 2/23/24 - Form 4
- 2/23/24 - Form 144
- HRB's page on the SEC website