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Stock impact report

Bigger tax refunds aren't changing how people buy new cars [USA TODAY]

Herc Holdings Inc. (HRI) 
Last herc holdings inc. earnings: 4/23 06:30 am Check Earnings Report
US:NYSE Investor Relations: ir.hercrentals.com
Company Research Source: USA TODAY
The Internal Revenue Service indicated that early filers have seen an average refund amount of $3,804 through Feb. 20 , according to data released Friday, Feb. 27. That's up 10.2% from the average of $3,453 for the same time frame a year ago. But new data released by Cox Automotive shows 93% of shoppers who are using refunds toward the purchase of a vehicle are looking at models they already planned to buy. The group said the data suggests there's no discretionary bump from refund season. Cox said most car buyers using tax refunds to purchase a new car expect to pay $40,000 or less. But separately, Cox showed the average price of a new car in March 2026 was $49,275 , setting up a potential clash in dealership showrooms. “Tax season has always brought high-intent shoppers into the market, but this year their motivations look very different,” Erin Lomax, vice president of operations consumer marketplace at Cox Automotive, said in a statement. “Consumers are navigating real financ Show less Read more
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