CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race [CNBC]
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Source: CNBC
Micro-drama is the fastest growing space in India's digital entertainment industry with the market expected to touch 1 billion dollars by 2030. Amazon owned MX Player has launched micro drama platform in India. Television has become a secondary screen in India while phones are the primary screen for most. This report is from this week's CNBC's “Inside India” newsletter which brings you timely, insightful news and market commentary on the emerging powerhouse. Subscribe here. The big story Recent friendly overtures aside, India does not always see eye to eye with China. But when it comes to the battle for eyeballs, the country's entertainment industry has taken a leaf out of the Chinese playbook. Micro-dramas, or 90 seconds to two-minute videos, loaded with hooks and wild plots, surpassed box office collections in China last year, building a near $7 billion industry, and the Chinese trend has made its way into India. This won't be the first time a Chinese content format h
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