CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race [MSNBC.com]
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Source: MSNBC.com
Monday - Friday, 11:00 - 12:00 SIN/HK | 0500 - 06:00 CETInside IndiaCNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content racePublished Thu, Nov 20 2025Updated 27 Min AgoPriyanka SalveWATCH LIVEKey PointsThis report is from this week's CNBC's "Inside India" newsletter which brings you timely, insightful news and market commentary on the emerging powerhouse. here.The big storyRecent friendly overtures aside, India does not always see eye to eye with China. But when it comes to the battle for eyeballs, the country's entertainment industry has taken a leaf out of the Chinese playbook.Micro-dramas, or 90 seconds to two-minute videos, loaded with hooks and wild plots, surpassed box office collections in China last year, building a near$7 billionThis won't be the first time a Chinese content format has gained traction in its neighboring country.ByteDance's TikTok had seen soaringpopularity in Indialaunched ReelsAs popular Chinese apps are stil
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